Coerver News

2016-17 Coerver® Partner Club programme update

With the 2016-17 Coerver® Partner club programme reaching the half-way point of it’s inaugural season, Coerver® EW Director Scott Wright, and Head of Sports Science, Luke Cheyne, have recently completed the delivery of the third instalment of this seasons coach education programme.

The Coerver® Partner Club Programme provides specialist support for clubs from grassroots to professional level and covers four key components which includes Technical Coaching , Coach Education, Session Planning and On-line Learning, all aimed at providing selected clubs with ‘The Skillful Edge’.

Gap Connah’s Quay Nomads FC (North Wales), Spartak Saffron Walden FC & PSG (Essex), Robin Hood Athletic FC (South Yorkshire), Littleover Dazzlers FC (Derbyshire), Rugby Town JFC (Warwickshire) & Alvis JFC (West Midlands) form the first cluster of Coerver® Partner Clubs in England & Wales and launched in September 2016.

Coerver® EW Director Scott Wright said “We are really pleased with how our Partner Club programme has started this season and even though we are only 5 months in, we are starting to see real traction across the network.”

“It takes time to bed something as comprehensive as this into a club where ultimately we are implementing a new playing style, a structured technical curriculum across all age groups, education sessions for players, coaches and parents with each component being underpinned with our on-line platform.”

“There has been a lot of consistent feedback from our Partner Clubs so far who are now starting to see signs of development during game play with their various age group teams. We want to develop game effective players and we are now starting to see that they are becoming more comfortable on the ball, which is aided by our Home Study site, and are more confident in 1 v 1 situations, both in attack and defence.”

“The concept of winning the ball back and attacking quickly, being able to keep possession, creating and converting goal chances both individually and in small groups have all also been high on the feedback list.”

“Another real development is that of football fitness. Coerver® technical sessions require players to work extremely hard and we want to instil a hard work mindset in the players so from the feedback that we have received, the benefits of the intensity during training sessions has been very apparent on a match day.”

“With session plans being provided, this now makes the training process easier to manage for the coaches and our regular education sessions provide the opportunity for regular review and preview mentoring opportunities.”

“All in all, we are delighted with the progress that has been made so far and we have a really strong foundation to build on now as we head into the second half of the season. We are already looking ahead to September 2017 when we plan to welcome a new cluster of clubs into the programme which will be undergoing some major enhancements which we aim to have in place for the start of the new season.”

To see view the Stoke City FC and Coerver® Partner Club video, click here:

To register your interest in the Coerver® Partner Club Programme, email:

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Coerver® Coaching head to S.L. Benfica for annual EMEA Conference

Friday 8th – Monday 12th December 2016, saw staff representing 21 Coerver® Coaching national programmes attend the annual Coerver® Coaching EMEA Conference. The conference was hosted by Coerver® Partner Club, S.L. Benfica, at the world class, Caixa Futebol Campus.

During the 4-day conference, those in attendance participated in a number of lectures and on-field practical sessions in addition to some especially co-ordinated activities.

S.L. Benefica and their academy staff played a huge role in the success of the event – Goncalo Nunes’ presentation on the ‘S.L. Benfica’s Philosophy’ and Jorge Cordeiro’s on-field delivery of a typical academy training session provided Coerver® staff with a fantastic insight into the club’s approach towards developing young players. Legendary Portugal and Benfica striker Nuno Gomes, who is now the clubs Academy Director, was on hand for a special presentation at the end of the final practical session.

In addition to presentations from S.L. Benfica, Coerver® Coaching co-founder, Alf Galustian, and Coerver® EW Director, Scott Wright, guided attendees through on-field practical sessions as well as classroom-based theory sessions. Leading neurologist Dr Peter Bain, also provided a fascinating theory and practical insight into skill acquisition.

Coerver® staff were also provided with the opportunity to experience the fantastic surroundings with a full, behind the scenes tour of the Estádio da Luz – S.L. Benfica’s home stadium, as well as it’s museum. Attendees also watched the S.L. Benfica U16 derby match vs Sporting Lisbon which proved to be a fantastic warm-up for the first team game later that evening.

For the final event of the weekend , Coerver® staff were transported back to the Estádio da Luz by an S.L. Benfica’s team bus for the sell-out Primeira Liga game against Sporting Lisbon which the hosts won 2-1.

“The Coerver® Coaching EMEA conference is an important event that is held every year” said Scott Wright, Director of Coerver® England & Wales. “To have this year’s conference hosted by SL Benfica really was a truly amazing experience for all in attendance and we were made to feel extremely welcome by the club. It was a phenomenal learning and networking environment with so many different nationalities and levels of experiences in different fields” and it was the perfect way to finish the year. “We now look forward to the next EMEA conference which will take place in December 2017”.

Want to join our team? Coerver® England & Wales always looking to identify talent to join our team. We are currently looking for experienced coaches to join our West Midlands, East Midlands and West London Technical Coaching staff.

Those interested in joining @CoerverEW, send a CV to

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SIGNED! Coerver® Kid Louis signs his first professional contract!

Coerver® Midlands are delighted to announce that Performance Academy member, Louis Harris, has agreed a contract to join Walsall FC.
Louis, 10, joined our Performance Academy in November 2014 and, during his time with us, has pushed his own technical development forward at an exceptional rate.

Performance Academy Manager, Brad Smith, oversees our centres in the Birmingham area and has kept a close eye on Louis’ development pathway with Coerver® for over two years.

“Louis is a perfect example of how a combination of focus, practice and hard work can result in individual success” said Brad. “During his time at the Performance Academy, Louis consistently demonstrates the perfect attitude towards learning and this is evident in his technical development since joining the programme at 8 years old.”
“Louis applies 100% attention and effort in every Coerver® session that he attends which enables him to take away as much technical detail as possible. In addition, he consistently dedicates his own time to the Home Study programme which has developed a great connection with the ball for him – with both feet. When combined, these small details have allowed Louis to become a confident, creative young footballer who can not only play 1v1 but also recognises where and when to combine with others – it came as no surprise when we learned that Walsall FC accepted him into their Academy.”

“Everyone at Coerver® Midlands are delighted to hear this positive news and we look forward to continually aiding his growth – both on and off the pitch.”

After his initial weeks with Walsall FC, Louis remains understandably excited about this next step of his football career however, he knows that there is still work ahead.

”Coerver® has been fundamental in helping me to develop my skills, speed, strength and small-group play” said Louis. “I have been a part of Coerver® for a little over two years and in this time I have grown in both confidence and ability. I now look forward to developing even further while at the academy of Walsall FC in addition to the support I receive in the Coerver® Performance Academy.”

The Performance Academy is the UK’s Premier Grassroots Player Development programme for Boys & Girls, 7-17 years old and offers an un-rivalled level of support, both on and off the training field.

To find out more information on the Performance Academy, visit

Search @coerverMIDS & @coerverEW for Coerver® on


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Coerver® EW National Staff training – January 2017

Sunday 8th January 2017 saw Coerver® EW staff travel to the Birmingham City FC training ground for the first internal CPD event of 2017.

Coaching staff from Coerver® Midlands and Coerver® West London came together for what was the third continual professional development event delivered during the 2016-17 season.

National Staff Training is led by Coerver® EW Director, Scott Wright, and provides a regular opportunity for all staff to come together to share news and updates from around the Coerver® EW network and well as develop consistency in every area of our programme.

“It’s great to have all of our staff here at Birmingham City’s academy for our latest National Staff Training event” said Scott. “We gather all of our staff here once every six weeks with the primary aim of reviewing and evaluating the effectiveness of the previous Performance Academy module and to preview and prepare for the forthcoming one.”

“The day is split into several sections – there are two classroom-based sessions which include theory presentations as well as group activities. We then have the opportunity to watch the academy teams at Birmingham City play competitive games – today we were fortunate to observe the U12s and U14s take on Charlton Athletic. The final segment of the day sees us move into the academy dome where practical sessions from the forthcoming Performance Academy module are delivered as well as reviewed in preparation for the coming week’s sessions.”

“We are 100% committed to developing all of our staff to become the best coaches that they can be as ultimately, they are the ones delivering the sessions in our Performance Academy. We believe it is crucial to hold these events on a regular basis in order to ensure that we continually deliver the highest quality program both on and off the training pitch.”


Coerver® EW strive to have the best on and off-field team. Our people are committed to the success of the programme and providing our players and families with the best football experience within the world’s number one skills teaching program.

We are constantly looking to identify talented individuals to join us at Coerver® EW. If you feel that you have what it takes to join our team, please send your CV to: -

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Coerver® Performance Academy resumes after Christmas Break!

Following the Christmas break, the Coerver® Coaching England & Wales Performance Academy returns next week to kick-off the second half of the 2016/17 season at twelve locations across the region.
Sunday 8th January 2017 will see Coerver® EW staff from the Midlands and West London convene at Birmingham City’s Academy at Wast Hills for National Staff training with the Performance Academy resuming at all locations from the week commencing Monday 9th January 2017.

Coerver® EW Director, Scott Wright, will take the lead at Sunday’s staff training at BCFC. “We are extremely excited to be back following the Christmas Break” said Scott. “2016 was a wonderful year for the Performance Academy with numerous highlights both on and off the pitch. We take great pride in seeing Performance Academy players succeeding in football as a result of being in our programme – whether it is being accepted into professional academies or excelling within their grassroots team structure.”
“While we have taken many positives from 2016, we are committed to continually enhance and improve every facet of the Performance Academy programme to ensure that it remains the leading player development programme in England & Wales in 2017 and beyond. We will be implementing several new and innovative support tools that we have piloted to our players – most notable, the use of video and online technology.”

“2017 has the potential to top what was an incredible 2016 – we are excited for the months ahead, which includes our PRO Tour to Real Madrid CF in February so we are really looking forward to the second half of the 2016-17 season!”
The Performance Academy is the UK’s Premier Grassroots Player Development programme for Boys & Girls, 7-17 years old and offers an un-rivalled level of support, both on and off the training field.

For more information on the programme and how to book a FREE Performance Academy trial session, visit

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2016 Coerver Intro courses a huge success!

November 2016 saw Coerver® England & Wales deliver the new Coerver® Intro course at two locations in London and Manchester. On Sunday 20th November, attendees convened at the highly regarded Harefield Academy in the North West of London, with the second delivery of the course taking place on Saturday 26th November at the pioneering Manchester Metropolitan University – situated on the outskirts of Manchester’s city centre.

The Coerver® intro is a one-day course which aims to provide attendees with a theory and practical based overview of the evolution of the Coerver® method since it was founded in 1984.
80 coaches of varied coaching backgrounds were in attendance at the courses and were expertly guided through two classroom based Coerver® theory sessions as well as three on-field practical sessions by Scott Wright, Director of Coerver® England & Wales.

Scott said of the course “We have spent a significant amount of time developing our Coach Education Pathway as we feel that Coerver® can have a significant impact on coach and player development in England & Wales” said Scott. “The last two weekends have been a huge success for the Intro course, we have refined the content for 2016 and we are extremely pleased with the feedback we have received from this up-dated version”.

“That said, we will strive to continually evolve and enhance the content of all of the courses that make up our Coach Education Pathway in order to provide coaches with as many tools as possible to aid them on their path to developing the next generation of young players”.

Ali Ghezelbash, a professional coach from Sweden, said of the Coerver® Intro course “During my time coaching in the Netherlands, I had a number of Dutch coaches as friends who are great believers in the Coerver® Method of coaching. I wanted to attend today in order to learn more about what is Coerver® Coaching – I am so glad that I did.”

“I have come away from this course having learnt the importance of ball mastery in football. For any of the technical skills in the game – passing, dribbling, shooting, if you have not developed a deep connection with the ball, you will not be able to execute any skill. For me, ball mastery is like the alphabet – if you do not know the alphabet, you cannot read. Ball mastery is football’s alphabet.”

Dean Roome is a coach with Littleover Dazzlers – a Coerver® Partner club based in Derby. “I am a keen dad who has only recently got into coaching after playing the game” said Dean. “So far, my coaching experience has seen me deliver Coerver® Coaching sessions that have been provided to us as a part of the Coerver® Partner Club relationship. In a short space of time I have seen my Under 7 team become much more comfortable with a ball at their feet rather than simply kicking the ball away when it comes to them.”

“I wanted to come to the Coerver® Intro course in order to get some basic learning as well as to see how the experts would deliver the sessions that I receive on a weekly basis in order to gain tips on how to deliver to my players. This course has been full of some much useful information – from how to get multiple variations from the same exercise without changing anything in the setup to using visual aids to help the players to understand quickly and easily.”

“This is a great course that I would recommend to anyone and I look forward to completing the Youth Diploma 1 & 2 courses in 2017.”

To view images from the Coerver® Intro course held in London, visit

To view images from the Coerver® Intro course held in Manchester, visit

The Coerver® Coach Education Pathway courses will return in 2017 commencing with the Youth Diploma 1 courses in June (London) & July (Manchester). For further information on the Coerver® Youth Diploma 1 course, visit


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Coerver Coaching Youth Diploma 1 2017 Courses Announced!

Coerver® Coaching England & Wales are pleased to announce details for the Coerver® Coaching Youth Diploma 1 courses due to take place in England during Summer 2017.

The Coerver® Coach Education Pathway was launched in September 2015 and provides coaches with the opportunity to attend 5-days of official Coerver® coach education.

The pathway consists of three courses which are made up of the Coerver® Intro (1-day), Coerver® Youth Diploma 1 (2-day) & Coerver® Youth Diploma 2 (2-day) respectively.

The pathway has been designed to give attendees a greater understanding of the history and evolution of the Coerver® programme, both on and off the pitch over the last 32 years since being founded by Alf Galustian and Charlie Cooke in 1984.

The Youth Diploma 1 course is delivered by Coerver® England & Wales Director, Scott Wright, who is able to draw from experience in delivering Coerver® Coach Education courses across the globe over the last decade.

Coerver® England & Wales Director, Scott Wright said “Since our first Youth Diploma course in 2011, our coach education pathway has continued to evolve. Following successful Youth Diploma 1 courses during the summer of 2016, interest in our 2017 courses continues to rise”.

“We are really excited to announce these dates and we look forward to travelling across the country during the summer months in 2017”.

“We will no doubt have coaches attend from across the world as we have had in abundance over the last 6 years and I’m sure these will be our best courses to date”.


Youth Diploma 1 – 2017 Course Information

Dates: Saturday 10th & Sunday 11th June 2017
Time: 09:30 a.m. – 16:45 p.m.
Venue: The Harefield Academy, Northwood Way, Harefield, Uxbridge, Middlesex, UB9 6ET

Dates: Saturday 8th & Sunday 9th July 2017
Time: 09:30 a.m. – 16:45 p.m.
Venue: MMU Platt Lane Sports Complex, Yew Tree Road, Fallowfield, Manchester, M14 7UU

YD1 Instructor: Scott Wright, Coerver® England & Wales Director

BUY5 Offer: 

Our 2017 Youth Diploma 1 courses special offer is called BUY5.
If you buy 5 places for any YD1 course, we provide you with the 6th place free.

To take advantage of this offer, email
and we will send you our BUY5 booking information.

To book your Youth Diploma 1 place, log-on to:

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Coerver EW 2016 Intro Course Dates Announced

Coerver® Coaching England & Wales are pleased to announce two dates for the brand new 1-day Intro Course which will be delivered in association with global partner adidas® and presenting partner FourFourTwo magazine during November 2016.

The courses, which form the foundation of the new Coerver® coach education pathway (which also includes the Youth Diploma 1 & 2 courses), will take place in London on Sunday 20th November and in Manchester on Saturday 26th November. Both courses will be delivered by Coerver® EW Director, Scott Wright.
Scott said of the courses “We are really pleased to be launching the first of our Coerver coach education pathway courses for the 2016/17 season. Our brand new 1-day Coerver Intro course has been two years in the making and will be supplemented with new resources including a re-designed handbook and on-line content that we have created to maximise attendee learning”.
“The theory element of the course will focus on providing attendees with an overview of the evolution of the Coerver method which has been a constant process in line with the demands of the game since being founded in 1984”.

“Our practical focus is based on our two core topics which are Ball Mastery & 1 v 1 skills teaching which are both absolutely crucial areas of the modern game and as an organisation we have over 32 years of knowledge and experience which we feel are vital to share with every coach of young players, no matter the level”.

“Certainly from a personal point of view, these topics have had no real focus in any licensed coach education course that I have attended or I am aware of and in my opinion there is a real need for knowledge in these topics if we are to develop game effective players for now and in the future”.

“With this being our latest content, our Intro course is equally suitable as a first experience of a Coerver coach education course or if you have already attended our Youth Diploma courses, this will compliment and add to your existing knowledge base, so will be equally beneficial for all who attend”.

“Following on from these courses, we will be releasing our Youth Diploma 1 & 2 dates in early November along with additional dates for our Intro course where we will be visiting some locations that we haven’t been too previously. On the coach education front it’s going to be a busy season ahead for us but one that we are really looking forward to”.
Coerver® Intro – 2016 Course Dates

Dates: Sunday 20th November 2016
Time: 09:30 a.m. – 17:30 p.m.
Venue: The Harefield Academy, Northwood Way, Harefield, Uxbridge, Middlesex, UB9 6ET

Dates: Saturday 26th November 2016
Time: 09:30 a.m. – 17:30 p.m.
Venue: MMU Platt Lane Sports Complex, Yew Tree Road, Fallowfield, Manchester, M14 7UU

For full details and to book your place, log-on to our website:

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Coerver Coaching EW Launch 2016/17 Partner Club Programme

During the last three weeks, Coerver® Coaching England & Wales staff have travelled up and down the country to deliver the first Module of coach education for the 2016/17 Partner Club programme.

The Coerver® Partner Club programme provides specialist support for football clubs at all levels of the game and covers four key areas which include’s Coach Education, Session Planning, Technical Coaching and Online Learning.

The programme launched during the 2011-12 season with Premier League™ club Stoke City FC who have been a Coerver® Partner Club for the last five seasons. Scottish giants Glasgow Rangers FC & Portuguese super club, SL Benfica have also joined the programme.

Following a three-year pilot with Alvis JFC in Coventry which aimed to adapt the Coerver® Partner Club programme for the grassroots market, five clubs have been granted Partner Club status for the 2016-17 & 2017-18 seasons in England & Wales.

This includes Alvis JFC in the West Midlands, Spartak Saffron Waldon Youth & PSG FC in Essex, Robin Hood Athletic JFC in West Yorkshire, Rugby Town JFC in Warwickshire and Littleover Dazzlers JFC in Derbyshire.

Also joining the programme this season are Welsh Premier League club gap Connah’s Quay Nomads FC who had a tremendous run in this season’s Europa League, progressing to the second qualifying round of the tournament where they were narrowly beaten by current Serbian league leaders, FK Vojvodina.

Coerver® England and Wales Director, Scott Wright, said “It was great to launch our 2016-17 Partner Club programme which we believe can have a huge impact on how the game is both taught and played in England & Wales. There are two versions of support that we provide, one for the professional environment and one for the grassroots environment which both have very specific needs”.

“With the first programme at Stoke City FC working so well, we thought that with some modifications we could have a similar impact with grassroots clubs which is why we instigated a three-year pilot programme with Alvis JFC in Coventry.”

“During the pilot programme, the support package was modified considerably through constant review and feedback between the club and ourselves and we now have a package that is specifically tailored to the needs and demands of the grassroots environment.”

“Over the coming years, we are aiming to create a Partner Club network that will bring like-minded clubs together, all teaching the game in the same way with a joined up approach.”

“The future looks very bright for those clubs that we have granted Coerver Partner club status to and we look forward to seeing our network grow across England and Wales as we progress.”

To view facebook albums from the 2016/17 Coerver® Partner Club launch: – Gap Connah’s Quay Nomads FC (North Wales)  – Spartak Saffron Walden FC (Essex)  – Robin Hood Athletic FC (South Yorkshire) Littleover Dazzlers FC (Derbyshire) Rugby Town JFC (Warwickshire) JFC (West Midlands)

To view the Stoke City FC, Coerver® Partner Club video, click here:

For further information regarding the Coerver® Partner Club programme,

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2015-16 Coerver Coaching ‘Play Like the Stars’ Roadshows conclude in Yorkshire

Thursday 1st September 2016 saw Coerver® England & Wales deliver the final ‘Play Like the Stars’ Roadshow of the 2015-16 season to the junior players of Richmond Town FC. Coerver® EW staff Nikki Webb, Luke Cheyne and Jaime Eagles all made the journey to the north of England in order to work with the Yorkshire based club and provide their players with an insight to the world’s number 1 soccer skills teaching method.
‘Play Like the Stars’ Roadshows provide a full day of technical skills training using the greatest players in the world as the teaching model. Players at Richmond Town FC received a classroom based theory session using leading video analysis tools and an on-field practical session delivered using the latest Coerver® Coaching teaching methods and football training equipment.

Head of Sports Science, Luke Cheyne, worked with players in the under 11 bracket during the morning session. Under 16 players participated in his afternoon session.
“As ever, we are excited to introduce the Coerver® Method to a club and players that we have not directly interacted with before” said Luke. “We have connected with almost 100 young players through the course of today and given them a taste of what Coerver® Coaching is all about.”
“We have hopefully provided a different perspective on individual play – we are hopeful that the technical detail we have provided today has resonated with the players and will help to aid their long term development.”
Nikki Webb is the Operations Manager for Coerver® EW – during the roadshow, Nikki worked with players at the under 9 tier in addition to under 13.

“Today has been a very enjoyable day – everything here at Richmond Town FC has been first class, from interacting with club officials to the facilities we have been provided. However, most notable has been the caliber of the players at this club – every player I have worked with has been engaged, respectful and possess the right mentality to go away and work hard to practice and improve in each area of skill development that we have explored today. For me, these personality traits, coupled with detailed technical training, will see these young players develop and mature into exciting football players. I am hugely excited about the prospect of working with Richmond Town FC again over the coming months and years.”

As part of the ‘Play Like the Stars’ Roadshow package, Coerver® England & Wales Director Scott Wright will travel up to Richmond in early October 2016 to deliver a coach and parent education clinic.

For more information upon how to bring the Coerver® Coaching ‘Play Like the Stars’ Roadshow to your club in the 2016-17 season, please visit

or email


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