Coerver® Coaching and the adidas® Exchange Program Support Football Social Development Projects at the Football for Hope Festival 2010 in Johannesburg
adidas® have signed up Coerver® Coaching to provide a 14-hr training clinic, June 29-30, for coaches from 40 countries using football as a tool for human and social development. The 40 coaches are participating with their teams in the Football for Hope Festival 2010, a showcase for FIFA’s expanding CSR commitment. The clinic, coordinated by streetfootballworld, will be led by Brad Douglass, Technical Director of Coerver® International.
Coerver® Coaching kicked off this new adidas® Exchange Program initiative in December, 2009, with a pilot session for 15 coaches in Capetown and more recently a 2-day clinic in Bremen, Germany for young leaders and coaches from 8 different organizations across the German Street Football Network.
Andy Howard, adidas®’s coordinator for the adidas® Exchange Program commented: “The Coerver® instructors fully demonstrated their unique ability to connect with both coaches and players. We can be sure that if we deliver sessions of similar quality, the adidas® Exchange Program will have a lasting effect on the participants and their organizations.”
Coerver® is scheduled to deliver up to 10 clinics in Europe, Africa and the Americas in 2010.
If successful, the program may be expanded for 2011-14.
¨We are delighted that adidas® have selected us for this exciting initiative,” said Alf Galustian, Co-Founder and International Director of Coerver® Coaching. “We believe the Coerver® Coaching method will add significant value to the training curricula of these football social development projects, further developing soccer skills as well as life-skills such as self-esteem, confidence and creativity.”
For further information contact Mike Smith, Coerver® Coaching’s Director of Special Projects, at mike.smith@coerver.eu